CLARITY. CADENCE. TRACTION.

Edition 043

Our featured article either offers a behind-the-scenes look at what we’re up to at Empower or provides a fresh lens on how to grow, operate or think differently about business.

90 DAYS ON EOS: THE FOUR TOOLS MOVING ONE PARTNER FORWARD

EOS. Three letters I wasn’t familiar with until I launched Empower. However, I’ve come to appreciate them more and more over the past year.

For others unfamiliar with EOS, the acronym stands for Entrepreneurial Operating System. Developed by Gino Wickman and popularized in his book Traction, EOS gives leadership teams a common cadence to execute and strengthen culture. Wickman constructed this practical framework for entrepreneurial businesses using simple tools to clarify vision, set priorities, track metrics and drive accountability.

Prior to a couple of months ago, I learned EOS on my own, but had yet to put it into action. That changed in May when I started a new Fractional COO engagement. The founder was eager to hit the ground running with EOS. She’d engaged with an Implementor (i.e., someone who guides and coaches organizations on EOS), and we kicked things off essentially on Day 1.

Nearly 90 days later, I can say with confidence that evolution is well on its way. The four tools that made a difference?

Without a doubt:

  • The Accountability Chart: A role-based organization chart that defines core functions and seats, clarifies who owns each outcome and ensures the right people are in the right roles for growth.

  • Quarterly Rocks: The 3–7 most important priorities for the next 90 days, with clear owners and due dates, and used to focus execution.

  • L10 Meeting: A weekly 90-minute leadership meeting with a consistent agenda that keeps leaders aligned, accountable and focused on solving the most important issues so the business moves forward every week.

  • IDS: Identify, Discuss, Solve. This tool provides a structured process to get to the root causes of issues, determine the best solution and convert decisions into clear next steps.

What’s changed in 90 days

Over the three months, I’ve integrated these tools and felt the impact first-hand.

Not everything is perfect. It’s a very early-stage business, and things shift constantly. But, real progress has been made. I’m also encouraged that installing these fundamentals will pay dividends quarter after quarter.

The early wins?

Clarity around organizational makeup

With the Accountability Chart, we’re now clear as a team about:

  • The functional areas of the business.

  • The key responsibilities of those functions.

  • Functional ownership.

  • Staffing and capability gaps to execute.

Six months ago, this founder was predominantly operating solo. Now, everyone has a role, and there’s a roadmap for expansion.

Collective alignment around priorities

Quarterly Rocks forced us to narrow our focus on what will move the needle now. They also provided a mechanism to cascade those priorities down to each individual on the team.

We’ve also learned a lot. Not every Rock was perfect this first time. That’s OK. We obtained the signal and inputs needed to better inform the next quarter.

Stronger meetings. Transparent discussion. Tackling thorny issues. Momentum.

Bad meetings are the worst. They drain time, energy and stall progress. The EOS L10 is the opposite. The consistency and structure of the agenda aid in productive discussion and, importantly, make sure leaders don’t leave the conversation without unblocking major sticking points. That’s where the IDS comes into play.

I can point to many instances where we discussed an issue, sometimes painfully drilled down until we pinpointed why the roadblock existed, and then found relief when we unlocked it and put an action plan in motion.

What’s next?

In September, we’ll have our quarterly review with our EOS Implementor. That will provide a good pulse check. There’s plenty of work to be done, but this is also a process.

Traction comes with repetition. Build structure, break down old habits and build new muscle. Rinse and repeat.

Whether you use EOS or another framework, doing this foundational work early prevents a cracked foundation later.

These actions compound. So, make your next move now.

A peek into another entrepreneurial journey. The wins, challenges, pivots and lessons.

MEET SERA MICHAEL, FOUNDER & CEO OF FROTHÉ

Q: When did you know you were destined to build a business?
A: “My background is in PR and brand marketing, and I’ve spent most of my career amplifying stories of amazing founders and the incredible things they’ve built. My comfort zone has always been behind the scenes, making things happen, but every time I read or listened to a story about someone, women especially, embarking on an unconventional path and building something of their own, it lit a spark in me I couldn’t ignore. I’ve always been obsessed with consumer brands and love thinking of creative new ways to solve problems, and I’ve kept a running list of business ideas in my Notes app for years. But the difference between me and the entrepreneurs I looked up to was simply starting. So now, I’m getting out of my comfort zone, following my curiosity, and getting started.“

Q: What’s the most unexpected thing (+/-) that’s happened along your entrepreneurial journey?
A: “My products aren’t even in the market yet, so I know there are still many unexpected moments ahead. But so far, the best part has been the doors that have opened and the abundance that has come my way once I committed to the journey and said yes to the unknown. From the new people I’ve met to the rooms I’ve been in and the opportunities I’ve been invited to participate in, my world has already expanded so much in a short period of time. You have to be a little bit crazy to start a business, and it’s easy to question yourself, but I’ve realized that so much of it is mindset, removing fear, and learning to trust the process.“ 

Q: When did you hit your first scaling challenge, and how did you overcome it?
A: “I soft-launched Frothé this summer with a series of pop-ups and events to seed product, gather feedback, and prepare for a full launch later this year. I initially planned to do this at a smaller scale and secured a small partnership with a brand I’ve idolized for years, a literal dream come true. What started as one event turned into an opportunity to supply product to nearly a dozen of their retail stores across the U.S. As a result, the small trial run of our hero product quickly evolved into a much larger commercial production that put us up against a very tight deadline. It’s been a true crash course in navigating operations, supply chain, and manufacturing for the first time, all with a newborn baby by my side. I’m sure this will feel small once we fully launch and scale, but it’s been a wild start and a great reminder to always think bigger.“

Q: If you were starting all over, what’s one piece of advice you would give yourself?
A: “Just go for it. Focus, tune out the noise, and make things happen. You can always pivot and iterate, but just start somewhere.“

Q: Do you have one ask or offer you would like to share with the Empower community?
A: “I have both! My ask: If you love matcha, sign up for our waitlist, follow us on social, or tell a friend who does! My offer: I’m a connector and am always happy to facilitate introductions that lead to valuable connections.“

Q: A fun one, what’s your all-time favorite restaurant and where is it located?
A: “This is a tough question, I have so many! But an all-time favorite is definitely Lardo in Mexico City, one of my favorite cities in the world. The food is delicious, and the vibes are great. I love sitting at the bar or by one of their big, open windows on a nice day. I eat there at least once, if not twice, every time I visit CDMX.“ 

Want to learn more?

Be sure to join the waitlist here (I can’t wait to try this!) and follow along on Instagram and TikTok.

Interested in connecting with Sera directly? Reach out, and I’ll put you in touch.  

An approachable tip designed for incremental improvement with outsized impact.

Set the calendar to the “no meeting” zone

I’ve written about calendar chunking and the importance of deep work in this newsletter before.

Taking a different angle on a similar theme, today’s small move suggestion: book “no meeting” or “focus work” time in your calendar weekly.

I try to go through this exercise quarterly. Review my forward calendar and secure the time slots. I often find that if I don’t, the calendar gets messy, and it gets harder to adjust.

Ideally, you can block a day per week with no meetings to dive into strategic, high-priority work. That’s not always possible, especially in the early stages. Even carving out several hours per week can make a difference.

I also color-code this time in my calendar so it visually sticks out and I’m more likely to guard it fiercely. Implement whatever triggers will help you to build this time into your routine.

It’s habit formation, so it may take a few reps but give it a try.

Curated reads or listens to spark new ideas or expand your thinking.

HIRE THE MISFIT FROM THE LEVERAGE

TL;DR

This publication of The Leverage explores a perspective on hiring in the age of AI. Evan Armstrong, the author, posits the startup playbook of “hiring missionaries” breaks in this type of environment, and instead recommends companies look more for the misfits.

The people who:

  • Outperform in ambiguity.

  • Are scrappy, move quickly and aren’t afraid to change direction when required.

  • Tinker for the sake of learning and discovery.

  • Aren’t afraid of the difficult conversations that force teams to better outcomes.

I don’t have the paid version of the newsletter, so didn’t get the full scoop. However, I found the piece to be a good thought starter, and hope you do, too.

Playful and purely for enjoyment.

The power of a happy place

What’s your happy place?

I know mine. It’s been the same for as long as I can remember.

Fortunately, I get to work from it this week and next.

I also get to now share it with my daughter, who is getting old enough to enjoy and appreciate pieces of this place as well.

Being in a happy place can unlock a lot:

  • Creativity

  • Reflection

  • Inspiration

  • Introspection

  • New perspective

  • Moments of pause

Find your happy place and observe the impact it has on you both personally and professionally.

And, don’t forget to find moments of presence and soak it all in.

LOOKING FOR MORE EMPOWERMENT?

You’ve worked hard to build your business. Let’s work together to make it last. We want to be your partner in the journey to develop the business that lives into your vision.

There are four primary ways Empower can partner with you to support getting your business to the next level. Click the image below to learn more about our core offerings.

If you’re ready to take the step, reach out to discuss how we can support your goals. 

If you were forwarded this newsletter and enjoyed it, I encourage you to subscribe and join the Empower community.

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